LAD is a Bristol-based fundraising initiative. Set up in 2005 by a group of local lads working together at Kingswood Leisure Centre, the LAD mission is to raise as much money as possible for Prostate Cancer UK. How? In the past they have produced four naked calendars with an accompanying nude dvd, these are all still available to buy.
This year in 2014 LAD aim to bring you a comical full frontal Poker game and a raw naked fitness video. These lads know no boundaries. Unfortunately, neither does cancer. Not only do LAD raise funds, they also raise awareness. LAD is about raising money, raising awareness, and raising a smile at the same time.
We all have something in common: we Live And Die. Fact. LAD takes the heavy-going subject of cancer, keeps it close to the heart of its mission and turns it into a positive reminder that life is too short. Prostate cancer is the most common cancer amongst men in the UK, 40,000 men are diagnosed with the disease each year, and 250,000 are currently living with it.
Live life every day, respect your health and lend a helping hand to the 40,000 men diagnosed with prostate cancer each year. Statistics from the Prostate Cancer UK (May 2014)
Mark Bishop, Director of Fundraising for Prostate Cancer UK (May 2014)
“We are very grateful that LAD has been raising funds for Prostate Cancer UK for several years now. They have produced daring and eye catching content, from their calendars to recently putting together LAD Poker DVD. We are always keen to hear what they are thinking up next! It is with support like this that we can help provide dedicated support and information to men and their families affected by prostate cancer and fund research to help fight the disease.
With over 40,000 men diagnosed with prostate cancer each year in the UK and one man dying every hour, it is our aim to help more men survive the disease and enjoy a better quality of life. We hope that LAD continue to show their enthusiasm and support for the charity and wish them every success with their efforts”