LAD is a Bristol-based fundraising initiative. Set up in 2005 by a group of local lads working together at Kingswood Leisure Centre, the LAD mission is to raise as much money as possible for Prostate Cancer UK. How? In the past they have produced four naked calendars with an accompanying nude dvd, these are all still available to buy.
This year in 2013 LAD aim to bring you a comical, naked and raw fitness video. These lads know no boundaries. Unfortunately, neither does cancer. Not only do LAD raise funds, they also raise awareness of how important it is for other lads of all ages to look after their precious tools. LAD is about raising money, raising awareness, and raising a smile at the same time.
We all have something in common: we Live And Die. Fact. LAD takes the heavy-going subject of cancer, keeps it close to the heart of its mission and turns it into a positive reminder that life is too short. Every hour, 1 man dies from prostate cancer. Every year, 10,000 men die from prostate cancer..
Live life every day, respect your health and lend a helping hand to the 37,000 men diagnosed with prostate cancer each year. Statistics from the Prostate Cancer UK
Mark Bishop, Director of Fundraising for Prostate Cancer UK
“LAD have done an amazing job raising money and awareness for us over the last seven years. The boys have bared all in Bristol on our behalf, producing some eye catching calendars for us over the years. I know they’re already working hard on putting together a fitness video for 2013. I would encourage everyone to buy the video and see for yourselves the amazing effort that LAD have put in to support us. Their on going commitment to fundraising for us by producing calendars and films since 2005 is fantastic. They have also inspired friends and family to fundraise for prostate cancer in their area such as marathons, triathlons, bike rides, cake sales, music nights, quiz nights as well as their annual big fundraiser. The LAD’s alternative approach to raising money is brilliant and we really appreciate their support.”